Berlin minimalism, Californian ease. MYKITA and 424 has teamed up for a custom eyewear design.

Worldwide limited to 50 pairs in each colorway.

Shop the shades HERE

Co-founders and artistic directors behind Maison Kitsuné, Gildas Loaëc and Masaya Kuroki drew their inspiration for the AW17 collection from American pop culture and the aesthetic and creative energy of artist William Klein.

Shop Kitsuné HERE

Expressed in the dynamic pieces for a wardrobe ranging from courant sophistication to laid back casual look, the collection has a range of pieces from classic staples to more sporty designs, offering a modernised yet vintage preppy style in the minimalist silhouettes and ultra-precise detailing. The primary colours in the colour palette for the collection are camel and burgundy nuanced with shades of grey and khaki awakened by a range of red, white and blue tones.

Eva Losado, photographer from Highsnobiety, came by Storm to shoot some interior and staff photos. Have a look at her photos here in the blog and see more on Highsnobiety

You can find more from Eva Losado here

The Platform with its high outsole draws inspiration from 1990s grunge fashion. Fusing its special tooling with a suede-inspired upper, it represents a great collaboration between two of the most iconic fashion movements of that era. This season's Platform Mid, executed in soft suede, features a hidden lacing and a removable hook-and-loop strap that lets you customize the shoe to your taste.

The Velvet Haze is that daze state that carries us to artificial paradises, that ardent moment where eternity seems finally regained. The opulence of the scent embarks us in a psychedelic whirlpool reminiscent of the hypnotic beauty of a bonfire. Along this exhilarating path, the sweetness of coconut water soon gives way to the feverisk power of patchouli leaves. The air is dry and the atmosphere lazy. An experience of all senses that the velvety cacao and the wild musk enrich with their earthy envelope.

Shop the fragrance here.

The perfume features notes of ambrette, coconut water and patchouli leaves to name a few.

The creator of the Eight & Bob perfumes Albert Fouquet produced perfumes exclusively for his own personal use and that of those nearest to him. Each perfume was born from a memory of a place or of a person whose exclusivity and distinctiveness Fouquet wishes to transform into extraordinary fragrances to conserve them in time.

Buy the scent here

On this occasion Fouquet went from Antibes on the French Riviera to the home of Alessandro and Chiara to share with them the splendid spectacle of colours and the wonderful aromas. During one of his trips, while decanting one of the wines he produced from his own grapes, Alessandro told Fouquet that his next diplomatic post would be in the far-away Philippines. He enjoyed carrying out his work travelling around the world, but during his long stays abroad he always remembered with melancholy the beauty of Provence.

Some months later, when Alessandro and Chiara were already settled in the Philippines, they were surprised by the best present they could receive from their good friend. Only an artist such as Albert Fouquet was capable of transforming into a perfune the freshness of the exuberant aromas brought forth by the plants growing in the Provence countryside. A beautiful green flask contained all the magic of an unequalled perfume, unique in its fragrance and freshness: Champs de Provence.

MEET THE DESIGNERS BEHIND BILLBOARD SUP

Storm now gives you the opportunity to meet the designers and founders of Billboard Sup. Kira and Soren Strange are the forces behind Strange Works, a design consultancy that creates iconic accessories for leading fashion houses such as Chanel, Armani, Chloé and Saint Laurent.

JOIN THE EVENT HERE

They work in close collaborations with the most influential people in the industri, Phoebe Philo, Clare Wright Keller, Tom Ford, Karl Lagerfeld to mention a few.

Kira and Soren are drawing on their deeply rooted scandinavian design heritage. With a strong combination of raw talent and extensive experience their portfolio ranges from eyewear and watch making to high-end leather goods. Their relentless pursuit of perfection and attention to detail, spring from a desire to create the ultimate luxury item.

They were introduced to paddle boarding by their friend, actor and comedian Bill Bailey and fell in love with the simplicity and the immediate contact with urban nature. The feeling of standing on water and experiencing London was amazing.
The ideal board, one that can hold all the gear for the great adventures, be safe and stable yet fast enough to paddle against strong tidal Thames currents was born! The result is Heron 4M.

Order your Billboard Sup here

Billboard Sup is a London-Copenhagen based brand.

Born on the Thames, it was created because there was nothing that could really cope with the challenges that paddling though London poses. The strong tide the big waves and all the safety issues associated with it.

Through innovative designs, collaborations and sourcing of new materials, the brand strives to bring out products that define and brings a modern edge and superior quality to stand up paddling. The products are being developed with the long-term usage and durability in mind, that is specifically demanded by professional explorers and many endurance athletes.

The aim of Billboard Sup, is with visionary aesthetics, to make the Ultimate Stand Up Paddle gear. This done by taking into account the needs for serious functional equipment and contemporary technical SUP gear, that can be a true companions on your next expedition.

Billboard is an urban expedition paddleboard brand, with a proven capability to go anywhere – and back.

The iconic PUMA Creeper makes a solid comeback in a new stacked sole iteration - the Cleated Creeper Suede!

Rihanna, with PUMA's support, brings her personal touch and creativity to the athletic world collaborating with PUMA to design and customize classic PUMA styles as well as to create new styles.

The Suede Creeper comes with a rich suede leather upper, waxed laces, metallic gold branding and Rihanna's signature branding.

Yeezy Season 5 available at Storm

The newest season from Yeezy is now available at Storm. The season 5 collection features crewnecks and t-shirts with cool Californian and Calabasas vibes and references.

Puma x XO - A collaboration between Puma and The Weeknd has resulted in his first signature sneaker, the Parallel: a high top sneaker inspired by traditional military boots.

When asked who he would like to see wearing the sneaker The Weeknd answers “To be honest, I just want to see everyone wearing it. I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see Barack Obama wearing it. I want to see Elon Musk wearing it."

The facial nano sprays from M2 Beauté is the result of innovative cosmetic researches and comes in three different variations: Cu-Peptide and Vitamin B, Vitamin C and Pearl and Gold.

Buy the facial nano sprays here.

The pure solutions Cu-Peptide and Vitamin B facial nano spray improves the skin’s natural protection and stimulates collagen and elastin production, the Vitamin C facial nano spray supplies the skin with highly concentrated vitamin C, nourishing it with maximum moisture. The Pearl & Gold facial nano spray evens out visible imperfections in the skin and lightens pigments. All three facial sprays comes with the newest pump technology.

Dima Leu takes sportswear to the next level. Born in Moldova and raised in Italy, Dima completed his Fashion Design degree at the University of Venice and subsequently developed his Sport Suit project. This project explored the boundary between suits and tracksuits and resulted in the development of tailored sportswear. According to Dima Leu, clothing is a powerful tool through which we can explore and express our identities.

This body of work is a series of portraits of a alchemical process. Eliyah Mesayer introduces this series titled "PORTRAITS OF A PROCESS".

It's a recreation of a alchemical process of different silver reactions so these prints are digitally scanned after being developed. Therefore these editions are photographed portraits of the process and only exist as photographed prints, at the perfect moment when the various colors chemically appears.

These prints are curated editions of the process photographed just before the colors disappeared. A glimpse of a translated and transformed work inspired by the Alchemist Jabir Ibn Hayyan, Geber, c. 721 – c. 815.

"Pride in individuality" is the most important message Raf Simons wants to communicate. Fuelled by love for both rebellious youth cultures and traditional menswear, Raf Simons has changed the image of masculinity. Equally important in Raf Simons' approach is the constant quest for innovation which has resulted in this new collection.

Raf Simons' New York-infused collection features beanies, sweaters, hoodies, pins and bomber jackets to name a few.

The hand soap scents are inspired by the Midwest backyard garden; full of plant-derived ingredients and essential oils that are powerful against dirt but at the same time a pleasure to use. All products are made with the environment in mind and the garden-fresh scents will uplift your mood.

With scents such as: parsley, basil, honeysuckle, geranium and lemon verbena.

Have a look at our selection here.