Alexander Wang, now being dubbed the wonderboy of sports fashion, again partners with adidas Originals on a bold, yet highly functional collection. The new drop 3 features a genious mix of athletic comfort, performance and fashion fabrics.

Across the selection of unisex apparel, including tracksuits, shorts, crop tops and sweatshirts, colorways are available in black, blue and burgundy. The iconic adidas trefoil logo has been inverted by Wang, again demonstrating a rebellious take on the brand.

The AW Run shoe is a deconstructed take on the modern running shoe, designed with a clean aesthetic playing off modern athletic style, with a sock-like upper flashing premium leather overlays. Energy-returning boost™ shows their sport influence and gives you a smooth stride.

FENTY X PUMA

"These are clothes that Marie Antoinette might wear in a parallel universe, where state-of-the-art gyms and whale-boned corsets lived side by side." So there you have it. Street regal.

So, what is Rihanna up to now? She's surely taking her role at PUMA to a new level, cooking up some aromatic blends with these new street regal styles. The Spring ’17 FENTYxPUMA collection merges sport silhouettes with the romance and grandeur of 18^th century France, and it is not going down quietly.

Rihanna, with PUMA's support, brings on her personal touch and creativity to the athletic world collaborating with PUMA to design and customize classic PUMA styles as well as to create new styles.

Being one of the Storm faves, 424 continues explore new land under the direction of founder and designer Guillermo Andrade.

The SS17 collection is showcasing his imaginative skills, taking inspiration from his childhood in Guatemala. As Guillermo states it was as a time where he struggled, his family living without running water and electricity, helping his handyman father out with construction and house painting.

Guillermo Andrade has turned these memories into a vibrant collection “The Painter” with strong signal details emerging from the workwear-themed drop.

424 AW17 pre-release in store and online

424's creative mastermind Guillermo Andrade visited the store for the exclusive pre-release of the AW17 "broken window theory". See pictures from the event here.

Happily Ever After begins when you slip on our Disney x Stance Beauty and the Beast Collection, an anthology of socks inspired by the beloved timeless tale. Channel the mystery of Beast’s castle in luxe black lace and metallic gold details, the sartorial smarts of Belle in regal yellows and foiled rose prints, or the quaint French countryside with delicate embroidery and pastel hues. It’s a tale as old as time, reimagined for your modern-day retelling.

Shop the 'Beauty and the Beast Collection' by Disney x Stance HERE

Thanks to everyone who came out for our The Weeknd Pop-Up Shop this weekend!

Photo credit: Sophus Wolf for Soundvenue

Subverting the boundaries between fashion and streetwear, adidas Originals by Alexander Wang is a unisex apparel and footwear collection inspired by the idea of overturning commonly accepted rules. Flipping branding conventions, adidas Originals’ iconic trefoil and “originals” logos are rotated upside down, becoming newly and defyingly symbolic.

SURPLUS SOUND SYSTEM, broadcasting in hifi on AMBUSH®’s experimental frequency. Reverberations of a generational clash decorates a brigade in amplified jewelleries. Sound system culture provided a voice on its own terms. Its sounds and sentiments were too raw to be mainstream yet it could be enjoyed by diverse communities. A story of cultural crossover infusing jewellery and clothes.

Sacai was established by Chitose Abe in 1999 after 8 years of working with the Junya Watanabe collection at Comme des Garçons. Abe creates clothes that are entirely unique and timeless, innovative and experimental. Juxtapositions of contrasting textures of fabrics such as knits with super fine wovens and usage of techniques based on reinterpretations of patterns of the garment transform the pieces into unexpected shapes and silhouettes.

Originally from Copenhagen, Denmark, Marc Hom has made an indelible mark in the world of fashion photography and is now one of the leading portrait photographers living today. He is known for his timeless and classic portraits of some of the most creative, influential, and notable individuals of our time.

Edward Tautz founded E. Tautz in 1867 on London’s prosperous Oxford Street. Mr Tautz had been Foreman at the venerable Hammond & Co. where he had been tailor to Edward VII and others amongst Europe’s sporting elite. The brand goes to great lengths to source and develop exceptional fabrics, and to be constantly refining the cut of their clothing. Much of the products bearing the E. Tautz name is made in their own factory in Blackburn Lancashire. The remainder they source predominantly from a small number of mills and manufacturers in the UK.

Darling for several seasons at London Collections Men, award-winning British fashion designer Craig Green is on everybody’s lips, today one of Britain’s most lauded menswear designers. Known for his Asian inspired clean designs, Green tributes tennis icon Björn Borg and his heritage through this limited edition collection, also marking his debut in designing a full sportswear collection. The Craig Green x Björn Borg capsule collection incorporates light and shadow in 18 different unisex garments in off-white and black. On October 25th we hosted the exclusive launch of the collection in Denmark.

Hip Hop Raised Me is the definitive volume on the essence, experience, and energy that is hip hop, and its massive and enduring impact over the last forty years. It’s packed with contact sheets, outtakes, and glory shots of artists, collectives, and fans from iconic photographers including Martha Cooper, Henry Chalfant, Eddie Otchere, Normski, Janette Beckman, Chi Modu, Nabil Elderkin, and Mark Humphrey, as well as photographs of hip-hop ephemera and vinyl courtesy of specialist collectors. With the help of his definitive catalogue of interviews with hip-hop artists from the 1990s to today, conducted at key moments in their careers and including Jay-Z, Kanye West, Eminem, Macklemore & Ryan Lewis, Drake, Nicki Minaj, J Cole, Kendrick Lamar, Nas, and the Wu-Tang Clan, DJ Semtex examines the crucial role of hip hop in society. He reflects on the huge influence it has had on his own life and the lives of many others, providing inspiration to generation after generation of young people. Taking a thematic approach, Semtex traces the characteristics and influence of hip hop from its origins in the early 1970s with DJ Kool Herc’s block parties in the South Bronx, through its breakthrough to the mainstream and advent of gangsta rap in the late 1980s, with artists such as Run DMC, Public Enemy, and Ice T, to the impact of contemporary artists and the global industry that is hip hop today.

Rihanna, with PUMA's support, brings her personal touch and creativity to the athletic world collaborating with PUMA to design and customize classic PUMA styles as well as to create new styles.

The Suede Creeper was the 1st shoe curated by Rihanna for PUMA. Taking new height with a Creeper tooling, the Suede Creeper comes with a rich suede leather upper, waxed laces, metallic gold branding and Rihanna's signature branding.

‘Hu is short for human – human being, human race, humankind, but Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’ - Pharrell Williams

With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.

The second and final volume of the collected best work of Creative Director at Large of American Vogue and international fashion icon Grace Coddington. Grace Coddington's extraordinary talent and fierce dedication to her work have made her a global icon. Known through much of her career only to the fashion set, the 2009 documentary film, 'The September Issue' turned the celebrity-adverse Coddington into an international star. In 2016, after nearly thirty years as creative director of Vogue US, Coddington embarked on her new role as the magazine's creative director-at-large.

This handsome slipcased edition showcases work of the last fifteen years by legendary Vogue editor Grace Coddington. The book celebrates seventeen of the master photographers with whom Coddington has collaborated - including Steven Meisel, Annie Leibovitz, Craig McDean, David Sims, Mario Testino, and Marcus Piggot and Mert Alas - in a sumptuous compilation of Coddington's most beloved fashion stories.